Amazon last night rolled out a new travel site it’s calling Amazon Destinations, which focuses on helping customers find “getaway destinations” within driving distance of their homes. Currently, Amazon Destinations features hotel selections in three U.S. metro areas: L.A., New York and Seattle, the company says.
This is not the first time that Amazon has dabbled in the travel arena, however – previously, Amazon Local offered customers flash deals and other deep discounts on hotel stays in the range of 40%-60% off. But with Amazon Destinations, Amazon has increased the selection of its hotels, which are handpicked by the company for inclusion on the site. It has done this by moving away from the earlier discount model, and is now posting hotels’ published rates instead. This gives Amazon the opportunity to work with more hotels on an ongoing basis, explains Skift, which was first to note the new site’s launch.
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